In Jim Edwards and David Garfinkel’s tutorial “eBook Secrets Exposed”, they take you through the process of writing and marketing an eBook, so you can make money on the internet. Instead of broad generalities on writing about a particular subject, the eBook shows you the five most important steps in finding a topic for your eBook that will be targeted to a specific market.  As they point out, you must identify your target audience, making sure there a lots of sites already selling to them because then you know people are willing to pay for the information.

Together they talk about how and find to identify Niche markets along with the top ten reasons or motivations for people to buy anything. There is lots of information on how to take topics and frame them into an eBook concept. Jim and David point out that your eBook will be purchased to solve your prospects painful problem or be a way to obtain a desirable solution.  You must know exactly who will buy your book before you write it.  They clearly take you through that process step-by-step.

Of course the main problem is always how to find the “Niche Market” that everyone always talks about.  Although Jim and David do give you ideas on how to search for one, it is still a hazy realm within the internet.  I would love for some internet guru to just list the markets that should be examined for creating eBooks.

With that one flaw noted, Mr. Edwards and Mr. Garfinkel do take you step-by-step through the process of writing an eBook that can be profitable, if you follow the steps they lay out for you in this eBook. So why would you take their advice? Jim Edwards has sold thousands of his eBooks online.  Aside from writing eBooks, he has several CD-Rom products, videos, numerous audio tapes, software packages and a newsletter with thousands of subscribers.  David Garfinkel is a copywriter and an award winning business journalist.  He was the San Francisco Bureau chief for McGraw-Hill World News.   More recently, he was the Editor in chief for “What’s Online” a privately circulated Internet marketing newsletter where subscribers paid $497.00 a year.

Yanik Silver said: “Jim and David have really broken the code on what it takes to make big money with almost any eBook on the Web.  If that’s what you want to do I (Yanik) can only give you one piece of advice—get this resource now!”

One of the most valuable points of “eBook Secrets Exposed” is that they try to teach you how to find a hot market for your eBook and to find Joint Venture Partners that will sell your product.  This is especially important if you don’t have an internet subscriber list of your own.  They have even included email wording suggestions to send to potential JV partners.  They further explain resale rights and how to build your own list.

 “eBook Secrets Exposed” stresses how important it is to choose a topic that already has a market and has other people selling to that market.  This gives you two vital opportunities:  1) the Market is established and 2) you have the potential for multiple joint venture partners.  And why would you need joint venture partners?  Because they already have lists of people who bought their products and they just may be interested in yours.  The way to do this is mapped out in the eBook.

You will probably have to read the eBook through a few times to “get” all the points that are included, but after the second or third time you’ll have a great grasp on how to write an eBook.

There is a section in the book that goes over using pay per click advertising to get conversion numbers (number of visitors to your website that purchased your eBook). Conversion numbers are used to entice Joint Venture Partners. Although this is an option, the down side is the days of the inexpensive pay per click are over, so this could cost you some money.

This eBook is very well written and packed full of information. The only other question I would have or improvement I would like to see is how to get joint venture partners in different ways when you are just starting out.  This is always a murky area.

Other than my comments on Niche Markets and finding JV Partners when you’re new, “eBook Secrets Exposed” is a very concise tutorial on how to write an eBook and market it to a targeted audience. If you want to learn quickly on how to write an eBook and you want serious information on marketing, I would give this book an 8 out of a possible 10.

Copyright © 2005 Mary Hanna All Rights Reserved.

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Building your business can be a difficult task. You can put hundreds of hours of effort into the business, but if you still don’t have important components, you will not be successful. Today business owners are realizing that blogging boosts business. Blogs are typically only seen as personal places to express yourself and your views. The truth is however the blogs are also great places to reach people about your business or your products. There are several ways to do this type of blogging.

The best way a business can use blogging to boost their business is by taking part in the blogs of others. You can easily create quality posts with your business in mind without needing to set up a blog of your own. Try finding blogs that pertain to the area of business you are in. This will help you get started. With millions of blogs out there, you should be able to find some with no problem. Choose to post on all of them, or choose the few that get the most activity. Then begin posting. When you do, you will see positive results come in. If you are still curious about how this can boost your business, check out these three reasons blogging boosts business.

Quick Name Recognition

The fastest way to get your business’s name out in the public is to make it known to your targeted marketing group. If you want to get your company’s name out to men who like fishing, then you can find a blog that is about just that. When you find the blogs pertaining to this marketing group, post useful and intelligent information about topics that pertain to your company. You might not want to sound like an advertisement. Think about responding to another comment and simply tagging your signature with your company’s website. This is a subtle way to get their attention. The more you post on blogs, the more widely known your company’s name will become with the select marketing group. When they tell their friends and family about the site then your consumer group will have grown even more. This is a fast way to get started. You will have to invest some time however. At least an hour a day can be used for this type of task.

Consumer Testimonies

Your company might even think about hiring professionals to blog for your company. You can offer these employees products to try and give them the task of finding blogs where they can appropriately “praise” the product. By paying these people to do the task, you will be getting the work done that you need without having to devote much time. Consumer testimonials go a long way with other consumers. If these bloggers are productive enough, you will see an increase due to it.

Building Relationships

Smart business owners know that they can go further with the help of others. A great way to connect and build relationships with other businesses is via their blog. If you are a regular poster who values their business, they will be more likely to work with you. Working together with advertising is a great idea. You can swap ad space for no fee if you like. These are great things for business owners and are easy to get into when you blog regularly.

As you can see, blogging can be a great way to do business. It may seem like tricky advertising, and it is in some ways. However, it is free advertising that does the same thing as a commercial on television does. It reaches a targeted marketing group and lets them know your company’s name, products, and sometimes offers an endorsement. Overall, it is an effective way to get your business out there. When people have no idea who you are, they are not going to feel comfortable working with you. The better your reputation is, the more likely they will trust you. When you have no reputation at all, they will not trust you either. So, even if you just want to use blogging to build your company’s reputation, it will be worth your while. Give it a try and see what type of results you can get using these tips.

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